Partha Krishnamurthy, the college’s Larry J. Sachnowitz Professor of Marketing, is analyzing the results of a Stanford University study to determine the impact of pre-surgical psychoeducational interventions for patients.
Vanessa Patrick, a professor of Marketing & Entrepreneurship, recently received an Outstanding Reviewer Award from the Journal of Consumer Research. She and other research faculty at Bauer are committed to providing their intellectual input to the review process.
Bill Gilmer, director of the Institute for Regional Forecasting at the C. T. Bauer College of Business, had good news for the crowd assembled for the Fall 2018 Biennial Economic Symposium on Nov. 6.
Bauer Business Focus Greg Bean, executive director of the Gutierrez Energy Management Institute, shares findings from a recent white paper on the topic of electric vehicles from a recently hosted symposium on Bauer Business Focus.
Research from Cullen Distinguished Professor Praveen Kumar is the first to establish a link between the steep decline in U.S. entrepreneurship in manufacturing in the last two decades with the explosive growth of low-cost imports.
Bauer College Professor Michael Ahearne and a co-author break down some of the challenges of selling innovative products and offer suggestions for more successful new product sales in the latest Harvard Business Review.