During the ceremony, the college will name its outstanding graduating students, including eight masters students selected as the top in their respective programs.
C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.
Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.
A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.
Police officers face well-documented risks, with more than 50,000 a year assaulted on the job in the United States.
A historic gift expected to have a total impact of $15 million will ensure the Cyvia and Melvyn Wolff Center for Entrepreneurship at the University of Houston remains in the nation’s top tier of entrepreneurship programs.