Bauer College marketing professor Vanessa Patrick, Ph.D., MBA, investigates this phenomenon in “Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor,” published in the Journal of Business Research

Research has shown that supporting working families isn’t just the right thing to do, it is a business imperative that improves the bottom line.

Stock prices can be predicted using the 52-week high in a way that suggests investors react irrationally to news. This affects a company’s cost of capital in ways that traditional models fail to capture.

As organizations try to be more agile, reducing formal hierarchies and bureaucratic structures in order to react more quickly to the changing business environment, they are increasing their focus on unleashing the potential of collaborative work relationships.