Bauer College Recognizes Fall 2019 Outstanding Grads
Published December 12, 2019
During the ceremony, the college will name its outstanding graduating students, including eight masters students selected as the top in their respective programs.
Big Data Plays Big Role in Retail
Published December 12, 2019
C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.
Going Viral
Published December 12, 2019
Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.
Creative Data Use Spurs Change in Competitive Strategies
Published December 12, 2019
A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.
Information Technology Can Save Police Lives, According to a New Study
Published December 11, 2019
Police officers face well-documented risks, with more than 50,000 a year assaulted on the job in the United States.
Historic Gift with Expected $15 Million Impact Ensures Continuity for Nation’s Top Undergraduate Entrepreneurship Program
Published December 9, 2019
A historic gift expected to have a total impact of $15 million will ensure the Cyvia and Melvyn Wolff Center for Entrepreneurship at the University of Houston remains in the nation’s top tier of entrepreneurship programs.