Bauer Business Focus

Online Shopping: Register. Purchase. Repeat.

Online shopping is at an all-time high. Professor Nina Huang with the Bauer College of Business at the University of Houston talks about new research that explores how businesses can create repeat customers


How Do We Manage the Crowd?

Published March 2, 2021

A recent paper from a team of Information Sciences (IS) researchers that includes C. T. Bauer College of Business Professor and Bauer Senior Fellow Yili (Kevin) Hong, begins to answer a timely question for platform operators, “How do we manage the crowd?”


Association for Information Systems Names DISC and Bauer Dean Top Researchers

Published February 25, 2021

The Association for Information Systems (AIS) has ranked Bauer College Dean and Cullen Distinguished Chair Professor Paul A. Pavlou the second most productive researcher in the world. Bauer’s Department of Decision & Information Sciences placed 14th in the world for productivity.


SBDC Hosts Second Annual Business Matchmaker Event

Published February 23, 2021

The University of Houston Texas Gulf Coast Small Business Development Center (SBDC) Network will host its 2nd Annual Houston Business Matchmaker event on Friday, March 5, 2021 from 8:45 a.m. to 3:30 p.m.


An “Historical” Experience

Published February 12, 2021

As one of Houston’s most noted cultural institutions celebrates a milestone anniversary, students from the C. T. Bauer College of Business are providing perspective on how to market the occasion on social media.