Shifting brand strategies for cancer survivors

Published October 16, 2017

Bauer College marketing professor Vanessa Patrick, Ph.D., MBA, investigates this phenomenon in “Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor,” published in the Journal of Business Research


Research underscores business imperative

Published October 16, 2017

Research has shown that supporting working families isn’t just the right thing to do, it is a business imperative that improves the bottom line.


Honing in on the right hurdle rate

Published October 16, 2017

Stock prices can be predicted using the 52-week high in a way that suggests investors react irrationally to news. This affects a company’s cost of capital in ways that traditional models fail to capture.


How to unleash the potential of collaboration

Published October 16, 2017

As organizations try to be more agile, reducing formal hierarchies and bureaucratic structures in order to react more quickly to the changing business environment, they are increasing their focus on unleashing the potential of collaborative work relationships.


Lending a Helping Hand

Published October 12, 2017

The Houston Chronicle recently spent time with Saleha Khumawala for a story about empowering underserved entrepreneurs in the Houston community.