Bauer Alumni Launch Social Media Presence
Published on May 27, 2011
Bauer College Alumni Association Use Facebook and Twitter as Communication Tools

Bauer alumni can now connect more easily than ever before, via the Bauer College Alumni Association’s new Facebook and Twitter pages.
BCAA launched pages on Facebook and Twitter recently, establishing a place for the college’s alumni to keep up with all of the group’s events and to share updates on their careers and lives since graduation.
“Our main goal is to get students involved with the college and university even after graduation – making that sense of belonging/connection linger and create an alumni experience as good or better than what they had while in school,” said Ady Fisberg (BBA ’08), marketing committee chair for BCAA.
And with the vast majority of students and alumni already connected to Facebook and Twitter, BCAA’s social media presence will ensure that alumni can stay connected and easily access information that they need.
“We are upgrading the alumni experience to the 21st century,” said Ariana Cavazos (BBA ’09), chair of the recruiting committee. “Social media is a tool that is so unique in that each alumnus can utilize it for whatever they need it for, whether that be for networking, reconnecting to the college, or learning about the business community.
By Ryan Tang