Bauer College Alumni Association Use Facebook and Twitter as Communication ToolsAlumni from the University of Houston C. T. Bauer College of Business now have several new ways to communicate, as the Bauer College Alumni Association is looking to popular social media outlets to connect.
BCAA launched pages on Facebook and Twitter recently, establishing a place for the college’s alumni to keep up with all of the group’s events and to share updates on their careers and lives since graduation.
“Our main goal is to get students involved with the college and university even after graduation – making that sense of belonging/connection linger and create an alumni experience as good or better than what they had while in school,” said Ady Fisberg (BBA ’08), marketing committee chair for BCAA.
And with the vast majority of students and alumni already connected to Facebook and Twitter, BCAA’s social media presence will ensure that alumni can stay connected and easily access information that they need.
“We are upgrading the alumni experience to the 21st century,” said Ariana Cavazos (BBA ’09), chair of the recruiting committee. “Social media is a tool that is so unique in that each alumnus can utilize it for whatever they need it for, whether that be for networking, reconnecting to the college, or learning about the business community.
By Ryan Tang