US Oncology CEO Tells Alumni that Health Care Can Be More Efficient
Before Bruce Broussard (MBA ’89) put the current Health Care Reform topic front and center during his talk at the Bauer College Alumni Association Monthly Networking Breakfast on October 15, he spoke about his experience at Bauer.
“As an undergraduate, I came from a technical background,” Broussard said. “When I studied for my MBA at Bauer I took a lot away from the management and marketing courses. Now, I realize more than ever how key that learning was especially since management and marketing deal with the people side of the business. I highly value this because it’s the people world that’s most important.”
Broussard parlayed that thinking into defining changes he views as needed in the health care industry. Summing up the debate, Broussard explained that “What the government is trying to do is bring more transparency. The primary problem is that you don’t know what you are buying.” He also pointed to an incentive system for physicians that doesn’t favor patients and illustrated inefficiencies with providers.
One example was a patient having to get an MRI from many specialists which in turn drives up medical bills. “Why can’t they work from the same one?” he asked. To that end, Broussard liked the Obama Administration’s efforts to implement electronic medical records. Providers get access and people can manage their own care. Connectivity is the key.
Broussard touted the creation of a Physician’s Portal at US Oncology which allows the group’s 1,300+ physicians to share cases. “This is powerful for patients,” said Broussard. “A team of physicians can even connect in a local market.” Another model Broussard favors is comparative effectiveness, a system whereby physicians can compare different drugs and treatments that might be better or favor certain patients and their respective conditions. He noted, though, that drugs must be effective, safe and out in the market. “Comparative effectiveness puts doctors in the game,” he said.
Speaking to newly graduated alumni in the audience, Broussard invited them to give technological advances in health care a look for booming career opportunities. “Home alarm companies and pacemaker devices are getting connected – the technology is there for an alarm to alert EMS if a pacemaker stops working or sends an emergency signal.”
Featuring inspiring and engaging corporate and organization CEO level speakers, the Bauer College Alumni Association monthly networking breakfasts are presented by James E. Bashaw & Company and held at the Houston City Club.
About US Oncology
US Oncology is the nation’s premier oncology services company, increasing patient access to safe, high-quality cancer care. Working closely with physicians, manufacturers, and payers, US Oncology develops innovative new approaches to confronting cancer, increasing the effectiveness of care, and ensuring a better patient experience.
Because US Oncology has emerged as one of the nation’s largest cancer treatment and research networks, it can attack complex issues that require a broad scope, such as evidence-based medicine standards, drug safety protocols, and new approaches to managing costs. Its wide reach also helps ensure that patients everywhere in small towns as well as major cities can receive advanced, comprehensive care close to home. US Oncology is a private $4.5 billion company with 11,000 employees, 1,300 physicians, 93 cancer centers, and 700,000 patients who have passed through its centers.
About Bruce Broussard
Bruce Broussard joined US Oncology in August 2000 with primary responsibility for financial reporting, treasury, and taxation. In November 2005, he was appointed president of US Oncology Holdings and US Oncology and served as chief financial officer of each company until July 31, 2006. In February 2008, Bruce began serving as chief executive officer and a board member. Bruce was named chairman of the board in September 2009. Previously, he was chief executive officer of Harbor Dental (1997-2000) and executive vice president and chief financial officer of Regency Health Services (1996-1997). From 1993 to 1996, he was the chief financial officer and a director of Sun Health Care Group. He currently serves as a director and compensation committee chairman at U.S. Physical Therapy, Inc.