On Bauer Business Focus — A conversation on the pivotal role of advertising in the 2012 Presidential election with Andrew Schneider, business reporter for KUHF 88.7 FM.
As summer winds to an end and Election Day draws near, the number of political advertisements in print and on television are hard to ignore.
The high volume of ads from candidates for public office is nothing new, says Bryant Price, CEO of Agama Advertising. He visited Bauer Business Focus to give his insight on how advertising continues to be a driving force in politics.
“The role that advertising helps play is to educate people about the candidates,” Price said. “Political campaigns use different types of advertisements, including talking about the issues, the “feel good” advertisement with a family picture, and mudslinging, but ultimately, the purpose of advertising is to educate the public and educate them on where their candidate stands.”
In addition to traditional advertising channels, politicians are becoming savvy to the ways of reaching younger voters, he added.
“In 2008, we saw President Obama using social media, where he spent a lot of time, and we now see a lot of politicians spending time outside of traditional media. One of the things you have to realize to reach younger audiences, you have to look at areas such as Google or Facebook and advertise in those outlets as opposed to mainstream media.”
Click here to hear the full interview.