Bauer Business Focus

Tune in to News 88.7 FM’s morning segment every Friday at 6:35 a.m. and 8:35 a.m. to hear Bauer faculty and business experts discuss business news, trends and issues.

Hesam Panahi | June 15, 2012

Published on June 12, 2012

Hesam Panahi, clinical assistant professor in Bauer College's Department of Decision & Information Sciences, stopped by Bauer Business Focus recently to discuss how his new mobile application course combines technology with business principles.

On Bauer Business Focus — A conversation on connecting technology and business with Andrew Schneider, business reporter for KUHF 88.7 FM.

There’s an app for everything. Need help locating a restaurant? Try UrbanSpoon. Need to find movie show times? Scroll over to Fandango. As smart phones and even smarter consumers change the way they search for information, a new course focusing on mobile application development has emerged at the C. T. Bauer College of Business.

Hesam Panahi, clinical assistant professor in the college’s Department of Decision & Information Sciences, stopped by Bauer Business Focus recently to discuss how the course he teaches combines technology with business principles.

“What we’re really trying to do is to get a technology that is cutting edge and popular and find a way to add a business case to it,” Panahi said. “We want to emphasize that it’s great to create a mobile app, but you have to consider a lot of questions that are essential for any business in addition to the development of the app itself.”

Students in the inaugural course divided into teams consisting of two developers, one businessperson and a creative function. Halfway through the semester, the teams were prototyping, iterating and talking to customers to identify if the app was solving a customer problem.

“Our students were able to go out and have customers try out their apps and in return, receive very valuable feedback. The goal of this course is to get business students who have these great app ideas to have some type of contact and experience with this potential market.”

Click here to hear the full interview.

Posted Under: BBF

1 reply to “Hesam Panahi | June 15, 2012

  1. Pingback: UH Teaching Lean Startup Principles – Startup Houston

Leave a Reply

Your email address will not be published.