Bauer Business Focus

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Jake Schiffer | November 25, 2011

Published on November 21, 2011

“If I could start a company that mimicked what I had in Europe I think it would take off really well and be really well received here in this country," said Jake Schiffer, Founder and President of Leprechaun Cider Co.

On Bauer Business Focus — A conversation about bringing a European flair to market in Texas with Andrew Schneider, business reporter for KUHF 88.7 FM.

As microbreweries become more popular nationwide, the spirit industry has become increasingly competitive. One Houston entrepreneur is changing the game by introducing hard cider into the mix.

Jake Schiffer, Founder and President of Leprechaun Cider Co., stopped by Bauer Business Focus recently to discuss his venture and how studying abroad in Europe gave him an idea for a bold new business.

“In Europe, the quality of cider is much higher and it’s much more crisp, and you can taste the apples with no taste of malic acid or sugar; that’s the difference,” Schiffer said. “When I came back to the states from Europe I realized the differences and that’s how it came together that if I could start a company that mimicked what I had over there I think it would take off really well and be really well received here in this country.”

Building the business took some time, Schiffer said, but the trial-and-error proved to be worthwhile.

“I’m glad the way it turned out because it gave me a good year to build the company with the logo, the brand, the quality of the product and get some of the kinks out and launch,” he added.

Click here to hear the full interview.

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