On Bauer Business Focus — A conversation on changing the world with Andrew Schneider, business reporter for KUHF 88.7 FM.
For Bauer College entrepreneurship senior Jessica Bolaños, the end of college signifies a big beginning, as she launches and grows Goodspero, a non-profit organization that she developed with her husband during her time in the Wolff Center for Entrepreneurship.
Goodspero combines Bolaños’ talent for digital and social media with her passion for providing educational opportunities for youth in developing countries. She visited Bauer Business Focus recently to discuss her philanthropic mission.
“During the summer of last year my now-husband and I turned our wedding into a fundraising campaign. Instead of asking for traditional gifts, we asked for people to donate books or money for us to take to kids,” Bolaños said. “We took our money and went to Colombia and worked with an organization down there promoting education in literacy.”
Goodspero has shaped into a unique venture because it uses crowdfunding, a revenue source that relies on the collective effort of individuals who network and pool their money to support a mission or project. Crowdfunding typically relies heavily on digital communication to spread the word to potential investors.
“Crowdfunding is very online, social media heavy,” Bolaños added. “We have been doing video production, audio production, photography and social media for years, so we have experience in what you need to make a successful crowdfunding campaign. We’re using all of that to our advantage and creating documentaries to promote our cause and our story, and we’re rolling everything into one. We have all the tools, so why not use it to our benefit?”
Click here to hear the full interview.