On Bauer Business Focus — A conversation on Houston’s medical conferences and conventions with Houston Public Media News 88.7 Business Reporter Andrew Schneider.
Houston brings in professionals from around the world for a variety of its industry hubs, but in recent years the city has expanded its reach into conferences and conventions to become a center of innovation.
John Kajander, Strategic consultant of Healthcare and Life Sciences for the Greater Houston Convention and Visitors Bureau, recently stopped by Bauer Business Focus for a discussion on city-owned conventions.
Several years ago, the city of Houston began thinking about conventions a little differently and thought why don’t we build some conferences, conventions and meetings in this town that we will own and that we will have here every year, Kajander said.
“[The bureau] brought that idea to the mayor, and Mayor Parker thought it was a great idea,” Kajander added. “They did some additional research and said it really made sense for us to leverage and capitalize on Houston’s strengths in areas such as energy, healthcare and the life sciences, logistics and then, of course, aerospace.”
The medical industry was a priority when creating the new events, and the bureau was able to partner with the German medical group that owns the world’s largest medical trade fair and convention.
“In February of last year, an agreement was made to actually create a conference here that showcases key strengths of the Houston market and the Texas Medical Center and we’ll bring people in from across the world,” Kajander said.
Click here to hear the full interview.