Bauer Business Focus

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Lauren Davis and Jeffrei Clifton | October 28, 2011

Published on October 27, 2011

Jeffrei Clifton (left) and Lauren Davis, two members of the team of UH Bauer MBA students that won the 2011 Google Online Marketing Challenge, dropped by Bauer Business Focus recently to discuss what it took to win the global competition.

On Bauer Business Focus — A conversation on winning the world through online marketing with Andrew Schneider, business reporter for KUHF 88.7 FM.

In August, a team of four Bauer MBA students (comprised of Erin Blatzer, Carolina Thomas, Jeffrei Clifton and Lauren Davis) made history as the first North American competitors (and first all-woman group) to win the Google Online Marketing Challenge.

The competition, held annually since 2008, gives college students across the globe the chance to show off their skills in advertising, ecommerce, integrated communication, management information systems, marketing and new media technologies. In 2011, the contest drew participation from 4,500 teams from almost 70 countries.

Lauren Davis and Jeffrei Clifton stopped by Bauer Business Focus recently to discuss their big win.

The team first had to select a company to focus its online marketing efforts on, ultimately deciding on the Houston Symphony. Google gave participants $200 and three weeks to run a Google AdWords campaign.

“We spent a lot of the first two months out of the spring semester looking for a client,” Clifton said. “It was important for us to get a client that is a nonprofit as our business that we wanted to develop.”

The team not only took first place in the overall challenge, but also placed third in the nonprofit category, garnering a $5,000 for their client, the Houston Symphony. Google celebrated the team’s win with a trip to its headquarters, Googleplex.

“We spent the day giving presentations and Google employees showing us around their campus and we learned about the AdWords product itself,” Clifton said. “It’s really an interesting place to be with a lot of young people who are tackling projects that are sometimes solving the world’s problems. It’s really encouraging to see.”

Click here to hear the full interview.

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