On Bauer Business Focus — A conversation on personalizing the book buying experience with Andrew Schneider, business reporter for KUHF 88.7 FM.
In an era where readers can find books at the touch of a screen, some brick-and-mortar retailers have found it difficult to survive. But the bookstore culture is alive and well in Houston, according to Murder by the Book owner McKenna Jordan.
Jordan visited Bauer Business Focus to discuss the strategy of one of the nation’s oldest and largest specialty bookstores, which caters to mystery genre lovers in the area.
“What sets us apart is the customer service we provide,” Jordan said. “We always have employees at the store who are passionate about books and are almost walking encyclopedias in the genre that will help you find books that you’re going to not only like, but love.”
Having a physical storefront also allows Jordan to host authors for book signings and readings.
“Providing the customer and the reader with the experience of meeting an author and coming to a bookstore to have an intelligent conversation about a book you love is the biggest service we provide and adds to the personal touch that is nonexistent in e-commerce.”
Click here to hear the full interview.