On Bauer Business Focus – A conversation on Halloween and the impact it has on retail and marketing with Houston Public Media News 88.7 Business Reporter Andrew Schneider.
C. T. Bauer College of Business Larry J. Sachnowitz Professor of Marketing Betsy Gelb stopped by Bauer Business Focus to discuss the business of Halloween and the amount of money that is spent in the United States for this holiday.
“Halloween is the only truly self-indulgent holiday we have,” Gelb said.
The sale of Halloween candy, costumes and decorations is expected to make over $6.9 billion this year alone Gelb explained. Because of the amount of money that is spent on this holiday it has become a month long event with decorations that sustain the entire month of October. Halloween also allows marketers to do something different then what they do with every other holiday.
“It is the only holiday where marketers are asked, as they’re bringing in a new product, ‘are you sure that’s disgusting enough?’ and we don’t get that the rest of the year,” Gelb said. “Things are supposed to be attractive.”
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