On Bauer Business Focus — A conversation on what early Black Friday sales mean for retailers with Andrew Schneider, business reporter for KUHF 88.7 FM.
As consumers prepare for the hustle and bustle of the holiday season, retailers are rolling out their Black Friday sales, even before the big day.
Steve Koch, a marketing professor at the University of Houston C. T. Bauer College of Business, visited Bauer Business Focus recently to discuss the increasing early date of the start of the holiday shopping season and how it can impact a company’s sales.
“We are competitive in the retail sector. The larger retailers and the smaller retailers are trying to get a competitive advantage through promotion or top of mind,” Koch said. “They want footprints in stores and clicks on the website. To do that, they’re moving things forward on the calendar to preempt their competition.”
This year, mobile devices will bring new implications for businesses with Black Friday promotions, he added.
“The use of mobile devices to shop is a huge dynamic that is evolving and going to be a much greater influence on shopping behavior this year than in prior years. We have apps out there that allow us to do competitive shopping while in the store, and we can review and search for items while we’re in the aisle.”
Click here to hear the full interview.