On Bauer Business Focus — A conversation on this year’s holiday shopping season with Andrew Schneider, business reporter for KUHF 88.7 FM.
As Black Friday draws closer, the National Retail Federation expects retail business to be a few percentage points up form last year, with a few factors keeping it flat.
Steve Koch, executive professor of Marketing at the C.T. Bauer College of Business at the University of Houston, stopped by Bauer Business Focus recently to discuss what to expect from holiday shoppers this season.
“We’ve got a consumer confidence index right now that dropped significantly in October form September, which is of course concerning,” Koch said. “We’ve also got a challenge in that we have six less days between Thanksgiving and Christmas this year.”
Holiday shopping is already in full swing. With that in mind, Black Friday is set to begin even earlier this year, although Nielson has reported that a significant portion of shoppers will not shop on Black Friday in comparison to previous years.
“Black Friday has historically obviously been a very strong day,” Koch said. “I think we’re seeing a little bit of a decline in its influence and significance in the holiday season shopping.”
Click here to hear the full interview.