Bauer Business Focus

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Steve Werner | Aug. 28, 2015

Published on August 27, 2015

On Bauer Business Focus – A conversation on insurance programs and how businesses can tailor these benefit programs to fit their needs and goals with Houston Public Media News 88.7 Business Reporter Andrew Schneider.

Steve Werner

Steve Werner is a Professor in the Department of Management in the C. T. Bauer College of Business at the University of Houston.

C. T. Bauer College of Business Management Professor Steve Werner stopped by Bauer Business Focus to discuss his research on insurance programs, in particular trucking companies and how all businesses can use benefit programs to help their organization grow and succeed.

Werner learned in his research of insurance within the trucking industry that if they offer particular insurance it usually attracts certain people that are risk-adverse and those people tend to be safer drivers.

“If you tailor your benefits to a particular segment that you’re trying to attract,” Werner said. “There’s a way to use benefits that will attract the type of people you want, that will do the type of behaviors that you want and therefore can have long term implications for the organization.”

To hear the full story, click here.

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