C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.

Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.

A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.

C. T. Bauer College Ph.D. student Irene Nahm has accepted a position for Fall 2020 as Assistant Professor of Marketing at the University of Minnesota’s Carlson School of Management.

C. T. Bauer College of Business Assistant Professor Zesong “Zack” Liu uses Hollywood to examine how the collapse of the housing market and the unprecedented decline in household wealth impacted job decisions and long-term career trajectories.

New research from C. T. Bauer College of Business casts doubt on the claim that point-of-sale (POS) data collection systems are a potential gold mine for organizations and offers a more realistic assessment.