Bauer Accounting Faculty Lead Data Analytics Conversation

Published August 24, 2017

The undisputed urgency in the search for skilled data analytics employees is driving Bauer College to expand its class offerings. A key player in developing such courses is Ellen Terry, a lecturer in Bauer’s Department of Accountancy & Taxation.


HR Strategies for Oil & Gas

Published July 20, 2017

Steve Werner, professor and chair of Bauer College’s Department of Management, spoke recently about some of the most important strategies HR management companies can adopt to be successful.


Positive Outcomes For Health Challenges

Published July 18, 2017

Assistant Professor of Marketing and Entrepreneurship Melanie Rudd is one of the co-authors of “Cultivating Optimism: How to Frame Your Future during a Health Challenge,” forthcoming in the Journal of Consumer Research.


Bauer Researcher Explores Trendspotting

Published July 14, 2017

Bauer College Marketing Professor Rex Du’s study, “Quantitative Trendspotting,” was recently named a finalist for the 2017 William F. O’Dell Award, which honors the Journal of Marketing Research article that has made the most significant, long-term contribution.