A new study from the C. T. Bauer College of Business examines how some companies use aggressive tax planning to mitigate the impact of unexpected financial constraints.

A new study from Bauer College confirms that the adoption of electronic health record (EHR) systems by hospitals may be contribute to inflated Medicare reimbursements that are ultimately paid by U.S. taxpayers.

Two University of Houston researchers define and detail aggressive listening techniques for organizations, in a 2020 article published in the Rutgers Business Review. The pair say the practice is critical to preventing organizational disasters and then offer a roadmap for doing so.

Bauer Marketing Professor Rex Du and co-authors detail some of the challenges that limit the optimal use of marketing data, while suggesting a framework for organizations to better utilize it, in “Capturing Marketing Information to Fuel Growth” (Du, Netzer, Schweidel, and Mitra).

Research from the C. T. Bauer College of Business that documents some of the challenges facing business-to-business sales employees during the pandemic has won first prize in a prestigious competition.

A recent paper from a team of Information Sciences (IS) researchers that includes C. T. Bauer College of Business Professor and Bauer Senior Fellow Yili (Kevin) Hong, begins to answer a timely question for platform operators, “How do we manage the crowd?”