A C. T. Bauer College of Business expert on digital platforms, future of work and human-artificial intelligence interaction is part of a research team that is pioneering the ability to extract information from live streams – a boon for social media influencer investors.
The Journal of Retailing has presented C. T. Bauer College of Business Associate Dean of Research and Professor of Marketing Vanessa Patrick with the 2020 Outstanding Reviewer Award. Patrick is an Associate Editor for the prestigious journal.
Eight years ago, C. T. Bauer College of Business Finance Professor Craig Pirrong wrote an article challenging conventional wisdom about the Dodd-Frank Act that was published in the Journal of Applied Corporate Finance (JACF).
C. T. Bauer College of Business Associate Professor Sam Hui has been named a Marketing Science Institute (MSI) Scholar, which recognizes top scholars whose research is practically relevant for the fields of marketing and marketing research.
C. T. Bauer College of Business Professor Rex Du has been nominated for the Robert D. Buzzell Marketing Science Institute Best Paper Award for the paper, “Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years,” published in Quantitative Marketing and Economics.
C. T. Bauer College of Business Dean and Cullen Distinguished Chair Professor Paul A. Pavlou is part of an interdisciplinary team of distinguished researchers developing plans for an innovative energy risk tracking project in Texas.