When consumers bestow a nickname on a popular brand, it can seem like a gift from benevolent marketing gods.
As business leaders grapple with how to attract, motivate and best utilize employees of varying generations who’ve grown up with distinctly different influences, most are looking for guidance.
No more little feet running down the aisles of cavernous stores filled with toys of all kinds. No more cartoon giraffe signage decorating shopping center parking lots throughout the U.S.
Dan Ramey recently received the first Educator of the Year award from the Greater Houston Area Chapter of the Association of Certified Fraud Examiners.
Rex Du, a Bauer College professor of marketing, has been selected as a member of the prestigious inaugural class of Marketing Science Institute (MSI) Scholars. A group of 34 mid-career marketing faculty will convene this summer for a retreat.
Research from Joel Le Bon, Marketing & Entrepreneurship professor and director of professional development for the Stephen Stagner Sales Excellence Institute at Bauer College, suggests luck does play a role in sales success.