Bauer College has launched an Inaugural Bauer Doctoral Program Working Paper Showcase to highlight student work. Bauer faculty awarded each of the three top presenters with $500 for research support.
C. T. Bauer College of Business Marketing Professor and Chair Michael Ahearne recognized for research in motivating salespeople.
Bauer Researchers Study Long-term Consequences of Living with Digital Creatures
In a recent study, C. T. Bauer College of Business researchers examine how a small, but critical, difference in labeling can drive customer engagement, which boosts the potential for driving sales.
Because of the collaborative nature of their jobs, salespeople may be especially vulnerable to peer effect.
As three C. T. Bauer College of Business researchers pondered research topics that involve sensory experiences, they began talking about how it feels to be outside, a bracing wind in your face as you hike in the woods, or stroll along a breezy beach.