Creating a Community

Published October 14, 2019

A new interdisciplinary study from C. T. Bauer College of Business yields important insights about the intersection of art and community-development.

Evaluating TV Ad Effectiveness

Published October 14, 2019

The way many American consumers watch television has changed; 178 million watch with a smartphone, laptop computer, or some other mobile device in hand.

Making Deceptive Moves

Published September 26, 2019

Research from Bauer College Assistant Professor Mark Grimes suggests that a computer users’ mouse movements leave a metaphoric trail of smoke when that user is being less than truthful.

Bauer Researcher Focuses on Corporate Social Performance

Published September 13, 2019

Assistant Professor Shih-chi “Sana” Chiu’s paper, “Leadership Change and Corporate Social Performance: The Context of Financial Distress Makes all the Difference,” has been accepted for publication at Leadership Quarterly, a top tier academic journal.