Wind

The Way the Wind Blows

Published January 28, 2020

As three C. T. Bauer College of Business researchers pondered research topics that involve sensory experiences, they began talking about how it feels to be outside, a bracing wind in your face as you hike in the woods, or stroll along a breezy beach.


A New Methodology

Published January 28, 2020

A Department of Finance faculty member from the C. T. Bauer College of Business has developed an important new methodology to estimate crash risk in the equity market.


Big Data Plays Big Role in Retail

Published December 12, 2019

C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.


Seshadri Tirunillai

Going Viral

Published December 12, 2019

Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.


Creative Data Use Spurs Change in Competitive Strategies

Published December 12, 2019

A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.