Do Positive Narratives Increase Investments?

Published August 11, 2021

Accounting research that was developed by a C. T. Bauer College of Business doctoral graduate in his dissertation has been published in a top accounting journal.

Conversational Agents or Human Interaction?

Published July 28, 2021

Artificial intelligence (AI) conversational agents (CA)s, such as Alexa, Siri and others, are now taking the place of human customer service reps in many customer interactions. As researchers fine-tune ways to make CAs more successful, those numbers will grow.

Adapting and Innovating in Online Transition

Published July 23, 2021

The COVID-19 pandemic accelerated online learning, but identifying the most effective online teaching practices has been a process. Educators and instructional designers are naturally are looking for best practices to implement going forward.

Extending A Brand

Published July 14, 2021

A company extending its brand may be unable to legally use its own trademark unless it can show the brand extension as a “natural expansion,” said Marvin Hurley Professor of Marketing & Entrepreneurship Betsy Gelb, of the C. T. Bauer College of Business.

Being Direct

Published June 29, 2021

Research from C. T. Bauer College of Business suggests job-seekers can do three things to distinguish themselves from the rest of the invisible online hoard: DM the employer, be polite, and don’t sabotage your effort with mis-spellings.