Nina Huang, who recently joined Bauer as Associate Professor and Bauer Fellow in the Department of Decision & Information Sciences, co-authored a forthcoming paper that systematically investigates promotional incentives that encourages spending and sharing.
Organizations blindsided by the COVID-19 pandemic have learned firsthand how difficult it can be to weather a crisis.
One of the foremost journals in information technology named a C. T. Bauer College of Business researcher’s paper on using computer cursor movements to detect concealed information the best article published in the academic journal in 2019.
One of the benefits of virtual teaching has been the possibility of bringing in guest speakers from across the world, not confined by location, according to a Bauer College faculty member.
Six marketing faculty members at the C. T. Bauer College of Business now serve on the editorial review board of the Journal of Marketing Research (JMR), a highly respected bimonthly peer-reviewed journal that serves scholarly and practitioner communities in the field of Marketing.
Assistant Professor Shijie Lu, a C. T. Bauer College of Business researcher who tracks global media streaming habits using quantitative analysis, has co-authored a study that sheds light on implications of the emergence of over-the-top (OTT) media to copyright protection.