Bauer College Dean Paul A. Pavlou co-authored “Tempting Fate: Social Media Posts, Loss of Followers, and Long-Term Sales,” which recently was accepted for publication in MIS Quarterly, a very top journal in Information Sciences with a high impact factor.
A recent research paper by C. T. Bauer College of Business Management Assistant Professor Kristin Cullen-Lester examines what influences are at play when multiple teams of people, often from different organizations, interact and work together.
Bauer College has launched an Inaugural Bauer Doctoral Program Working Paper Showcase to highlight student work. Bauer faculty awarded each of the three top presenters with $500 for research support.
C. T. Bauer College of Business Marketing Professor and Chair Michael Ahearne recognized for research in motivating salespeople.
Bauer Researchers Study Long-term Consequences of Living with Digital Creatures
In a recent study, C. T. Bauer College of Business researchers examine how a small, but critical, difference in labeling can drive customer engagement, which boosts the potential for driving sales.