As three C. T. Bauer College of Business researchers pondered research topics that involve sensory experiences, they began talking about how it feels to be outside, a bracing wind in your face as you hike in the woods, or stroll along a breezy beach.

A Department of Finance faculty member from the C. T. Bauer College of Business has developed an important new methodology to estimate crash risk in the equity market.

C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.

Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.

A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.

C. T. Bauer College Ph.D. student Irene Nahm has accepted a position for Fall 2020 as Assistant Professor of Marketing at the University of Minnesota’s Carlson School of Management.