Research has shown that females tend to fare worse when engaging in economic negotiations with males. A major theory suggests that this disadvantage comes from individuals conforming to their gender roles, which are based on social and cultural practices.
It¹s clear cute images popularized in online videos and elsewhere have wide appeal, but can organizations systematically capitalize on cuteness when nudging consumers to engage in a desired behavior?
Raghuram Bommaraju, a doctoral candidate in the marketing and entrepreneurship department, found that Fortune 500 companies that let their salespeople choose their own incentives from a small selection of options posted substantially better sales compared to those that use traditiona
In a day and age when things change in the blink of an eye — especially when it comes to technology — chronicling information science history can seem like an almost impossible feat.
Partha Krishnamurthy, marketing professor, Conn Fellow, and director of Bauer’s Institute of Health Care Marketing, explains why business schools can and should be vital parts of any community.
Bauer College marketing professor Vanessa Patrick, Ph.D., MBA, investigates this phenomenon in “Mastering Survivorship: How Brands Facilitate the Transformation to Heroic Survivor,” published in the Journal of Business Research