A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.
C. T. Bauer College Ph.D. student Irene Nahm has accepted a position for Fall 2020 as Assistant Professor of Marketing at the University of Minnesota’s Carlson School of Management.
C. T. Bauer College of Business Assistant Professor Zesong “Zack” Liu uses Hollywood to examine how the collapse of the housing market and the unprecedented decline in household wealth impacted job decisions and long-term career trajectories.
New research from C. T. Bauer College of Business casts doubt on the claim that point-of-sale (POS) data collection systems are a potential gold mine for organizations and offers a more realistic assessment.
According to research from Assistant Professor of Management & Leadership Kristin Cullen-Lester, traditional organizational charts don’t show the whole picture.
Despite news to the contrary, online and offline stores can create synergy and boost sales. The work of Bauer College Assistant Professor of Marketing Kitty Wang and other researchers is focused on the details of consumer behavior that will create successful retailing strategies.