Humans in a Digitized World

Published February 25, 2020

Bauer Researchers Study Long-term Consequences of Living with Digital Creatures


The Power of the Pen

Published February 25, 2020

In a recent study, C. T. Bauer College of Business researchers examine how a small, but critical, difference in labeling can drive customer engagement, which boosts the potential for driving sales.


Wind

The Way the Wind Blows

Published January 28, 2020

As three C. T. Bauer College of Business researchers pondered research topics that involve sensory experiences, they began talking about how it feels to be outside, a bracing wind in your face as you hike in the woods, or stroll along a breezy beach.


A New Methodology

Published January 28, 2020

A Department of Finance faculty member from the C. T. Bauer College of Business has developed an important new methodology to estimate crash risk in the equity market.


Big Data Plays Big Role in Retail

Published December 12, 2019

C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.