Bauer Researchers Study Long-term Consequences of Living with Digital Creatures
In a recent study, C. T. Bauer College of Business researchers examine how a small, but critical, difference in labeling can drive customer engagement, which boosts the potential for driving sales.
Because of the collaborative nature of their jobs, salespeople may be especially vulnerable to peer effect.
As three C. T. Bauer College of Business researchers pondered research topics that involve sensory experiences, they began talking about how it feels to be outside, a bracing wind in your face as you hike in the woods, or stroll along a breezy beach.
A Department of Finance faculty member from the C. T. Bauer College of Business has developed an important new methodology to estimate crash risk in the equity market.
C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.