Seshadri Tirunillai

Going Viral

Published December 12, 2019

Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.


Creative Data Use Spurs Change in Competitive Strategies

Published December 12, 2019

A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.


What can Nicolas Cage Teach Us About Finance?

Published December 3, 2019

C. T. Bauer College of Business Assistant Professor Zesong “Zack” Liu uses Hollywood to examine how the collapse of the housing market and the unprecedented decline in household wealth impacted job decisions and long-term career trajectories.


Thinking Outside the Traditional Org Chart

Published November 19, 2019

According to research from Assistant Professor of Management & Leadership Kristin Cullen-Lester, traditional organizational charts don’t show the whole picture.