Despite news to the contrary, online and offline stores can create synergy and boost sales. The work of Bauer College Assistant Professor of Marketing Kitty Wang and other researchers is focused on the details of consumer behavior that will create successful retailing strategies.
The impact of the digital age is being felt in every part of business and the sales function is especially being influenced. In the retail industry, the availability of information for today’s consumer has dramatically shifted the balance of power in selling.
Two C. T. Bauer College of Business faculty members recently attended the invitation-only Retail Thought Leadership Conference, a gathering hosted by the University of Arkansas that highlighted the latest innovations and future trends in retailing.
A new interdisciplinary study from C. T. Bauer College of Business yields important insights about the intersection of art and community-development.
The way many American consumers watch television has changed; 178 million watch with a smartphone, laptop computer, or some other mobile device in hand.
Associate Professor of Accountancy & Taxation Volkan Muslu has found that companies that make a serious commitment to detailing social responsibility in an easily understood narrative are more likely to reap accurate financial forecasting from investors.