Bauer Business Focus

Tune in to News 88.7 FM or visit www.houstonpublicmedia.org/bauer to hear Bauer College faculty and business experts sharing research-based insights on business news, trends and issues.

Bauer Business Focus

Benefits Of Sustainable Products

Socially responsible products often have hidden benefits. Professor Funda Sahin with the Bauer College of Business at the University of Houston says that can help consumers justify paying more to do good.


Bauer Business Focus

Telehealth Takeoff

The COVID-19 pandemic has broken down many barriers to telehealth. Professor Ravi Aron with the Bauer College of Business at the University of Houston explains how technological advances will make this kind of patient care even more accessible.


Bauer Business Focus

Livestreaming: Monetizing The Model

Nowadays, you can watch anything from a talk show to a tutorial online for free. Professor Shijie Lu with the Bauer College of Business at the University of Houston talks about how livestreaming platforms can monetize this new kind of media.


Bauer Business Focus

Online Shopping: Register. Purchase. Repeat.

Online shopping is at an all-time high. Professor Nina Huang with the Bauer College of Business at the University of Houston talks about new research that explores how businesses can create repeat customers


Bauer Business Focus

You Better Shop Around

“Shopping around” is a common strategy when making a new purchase, and asking for discounts can feel empowering instead of uncomfortable.


Bauer Business Focus

Leadership During a Crisis

Whether it’s a global pandemic or a change in corporate structure, leadership during uncertain times can make or break a business.