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Brands May Profit If Companies Invest in Employees

Published June 27, 2014

The best investment for some businesses might be empowering employees with training and a shared understanding of the organization’s brand, according to a team of experts that includes C. T. Bauer College of Business marketing professor Betsy Gelb.


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Long-Serving Bauer College Professors to Retire

Published May 12, 2014

The faculty of the C. T. Bauer College of Business at the University of Houston is among the most dedicated in academia. This year, three faculty members at the Bauer College will retire after decades of contributing to the university and their fields of research.


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IABC Houston Recognizes Inside Bauer Magazine

Published May 6, 2014

The Office of Communications at the C. T. Bauer College of Business at the University of Houston will be recognized on May 15 by the Houston chapter of the International Association of Business Communicators.