Assistant Professor of Marketing and Entrepreneurship Melanie Rudd is one of the co-authors of “Cultivating Optimism: How to Frame Your Future during a Health Challenge,” forthcoming in the Journal of Consumer Research.
Bauer College Marketing Professor Rex Du’s study, “Quantitative Trendspotting,” was recently named a finalist for the 2017 William F. O’Dell Award, which honors the Journal of Marketing Research article that has made the most significant, long-term contribution.
Clinical Assistant Professor of Accounting Mohan Kuruvilla will lead one of the city’s premiere professional organizations over the next year.
The best way to predict the future of oil and gas is to look to its past, according to Chris Ross, an executive professor of finance at Bauer College of Business and a longtime consultant to the industry.
Two management professors from the C. T. Bauer College of Business professors are among an elite group of most-cited authors in popular industrial-organizational psychology textbooks, according to a study published earlier this year in Industrial and Organizational Psychology (IOP).
The C. T. Bauer College of Business will recognize more than 600 graduating students at its Spring 2017 Convocation on May 14, featuring a keynote address from Chairman, President and CEO of Southcross Holdings and Southcross Energy Companies Bruce Williamson (MBA ’95).