Artificial intelligence (AI) conversational agents (CA)s, such as Alexa, Siri and others, are now taking the place of human customer service reps in many customer interactions. As researchers fine-tune ways to make CAs more successful, those numbers will grow.
The COVID-19 pandemic accelerated online learning, but identifying the most effective online teaching practices has been a process. Educators and instructional designers are naturally are looking for best practices to implement going forward.
Professor Leanne Atwater of the C. T. Bauer College of Business Department of Management & Leadership has received the prestigious 2021 Network of Leadership Scholars Eminent Leadership Scholar Award.
A company extending its brand may be unable to legally use its own trademark unless it can show the brand extension as a “natural expansion,” said Marvin Hurley Professor of Marketing & Entrepreneurship Betsy Gelb, of the C. T. Bauer College of Business.
Bauer College Professor George O. Gamble has been named the recipient of the highest honor granted by the American Accounting Association.
The C. T. Bauer College of Business will host the 11th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) on June 10-11, a virtual event that offers a rare opportunity to learn about the latest frontier of business decision-making.