Brands May Profit If Companies Invest in Employees

Published June 27, 2014

The best investment for some businesses might be empowering employees with training and a shared understanding of the organization’s brand, according to a team of experts that includes C. T. Bauer College of Business marketing professor Betsy Gelb.


Microfinance Students Bring Big Ideas to International Conference

Published May 30, 2014

Microfinance students from the C. T. Bauer College of Business at the University of Houston focused on finding solutions to global challenges alongside world leaders as invited participants to the seventh annual Clinton Global Initiative University meeting.