Media Alerts / Story Ideas

Week of May 24, 2010

Published May 24, 2010

TO EAT OR NOT TO EAT? MENTAL BUDGETS HELP LIMIT OVERCONSUMPTION, MARKETING PROF. SAYS

A professor from the University of Houston C. T. Bauer College of Business may have the answer to saying “no” to triple-chocolate cake and other tempting treats. A study recently published in the Journal of Consumer Research by associate marketing professor Partha Krishnamurthy, who is also director of the college’s Institute for Healthcare Marketing, focuses on the benefits of what

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Week of May 10, 2010

Published May 10, 2010

WANT A JOB? BE SPECIFIC!

Jamie Belinne, assistant dean for career services and director of the Rockwell Career Center at UH Bauer College, said grads with highly specialized business skills have an edge in this competitive market. This is an obvious plus for majors with specific training in fields like IT or accounting. Grads with more general majors, like management, still have a significantly better chance of finding work job than those without

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Week of May 3, 2010

Published May 3, 2010

BUSINESS EXPERTS AVAILABLE TO COMMENT ON CONTINENTAL/UNITED MERGER

Continental and United airlines announced today that an agreement was reached on Sunday to merge the two companies, with Continental taking United’s name and headquarters, moving from Houston to Chicago. What does this merger mean to consumers? How will other, smaller airlines adjust their marketing strategies to fight this giant? Will Houston remain a transportation hub? Several professors from UH Bauer College are available to comment on these questions and others, from either

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Week of April 26, 2010

Published April 26, 2010

OFFSHORE DRILLING: THE EXPLOSION, THE SPILL, THE IMPACT

Last week, an apparent blowout on the Deepwater Horizon drilling rig led to an explosion that killed 11 workers. This week, oil leaking from the well is growing in the Gulf of Mexico, moving ever closer to vulnerable wetlands. Tyler Priest, professor and director of global studies at Bauer College at the University of Houston, is an authority on the development of offshore oil exploration. The historian, who is part of the university’s

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Week of April 19, 2010

Published April 19, 2010

BURGERFEST 2010: ENTREPRENEURSHIP STUDENTS FIRE UP THE PERFECT BURGER, BUSINESS PLAN

Entrepreneurship students who have studied how to open a business will find out if they can really stand the heat during this week’s BurgerFest 2010, an annual business plan competition organized by the UH Bauer College Wolff Center for Entrepreneurship that challenges students to come up with a winning concept for a retail burger operation. There will be five student teams who have been raising capital and preparing for

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Week of April 12, 2010

Published April 12, 2010

UH TAX PROF READIES FOR THE TAX DAY SCRAMBLE

With the April 15 deadline just a few days away, Janet Meade, an associate professor of accountancy and taxation, has heard just about every tax question in the book: Should I use a software program to file? What do the changes in the tax credits for college students and home buyers mean? Can I deduct my home office? Meade, who teaches courses in individual and corporate taxation and has written more than

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