LUXURY SHOPPERS ARE BACK IN SAKS, BUT FOR HOW LONG?

Saks releases its fourth quarter earnings this week, and marketers hope the luxury retail giant will confirm whether luxury spending is really on the rise. Upscale retailers like Saks have navigated tough times by cutting back inventory and stocking the shelves with new, more affordable designer lines. While these tactics may lure affluent shoppers back to the racks in the short term, Professor Vanessa

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THERE ARE JOBS OUT THERE…

…If you have the skills. Nearly 100 recruiters are coming to the University of Houston Bauer College of Business on Tuesday afternoon, looking to hire students. Job listings with the college’s Rockwell Career Center are up strongly this year. Accounting is by far the strongest area of interest, and marketing and finance majors are also in demand.

Recruiters will be at Tuesday’s career fair to talk about what types of positions

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LOVE, LOSS AND WHAT I BOUGHT

Valentine’s Day is about public displays of love. Jill Sundie, an assistant marketing professor, has studied both conspicuous consumption and the emotional reactions consumers express when thinking about goods carrying status brands. It may be crass to consider if a bauble in a certain colored box would say love a little louder during a recession, but it’s worth considering.

To schedule an interview with Sundie, see Media Contacts section to

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WHY ADVERTISERS NEED A TD WITH SUPER BOWL ADS

Steven Koch, an executive professor of marketing at UH Bauer College with more than 20 years of industry experience in marketing, sales and senior management, says advertisers are hoping big investments in pricy commercial airtime during the Feb. 8 Super Bowl broadcast will pay off — Chrysler, Doritos, etrade, Pop Secret and homeaway.com all have plenty at stake.

To schedule an interview with Koch, see Media

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