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Brands May Profit If Companies Invest in Employees

Published June 27, 2014

The best investment for some businesses might be empowering employees with training and a shared understanding of the organization’s brand, according to a team of experts that includes C. T. Bauer College of Business marketing professor Betsy Gelb.


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IABC Houston Recognizes Inside Bauer Magazine

Published May 6, 2014

The Office of Communications at the C. T. Bauer College of Business at the University of Houston will be recognized on May 15 by the Houston chapter of the International Association of Business Communicators.


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Working Toward a Financial Goal

Published April 17, 2014

Participants learned how to transform personal finance habits and improve financial decision making skills at the college’s Third Annual Financial Symposium.