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Bauer Faculty Research Focuses on Marketing Retirement to Employees

Published September 29, 2014

Faculty from the C. T. Bauer College of Business at the University of Houston are examining how organizations position retirement to employees, finding that many companies see it as a human resources issue rather than also a marketing opportunity.


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Faculty Focus: Melanie Rudd

Published September 11, 2014

Video: C. T. Bauer College of Business Assistant Professor of Marketing Melanie Rudd shares about her research and how it impacts both consumers and the way she teaches in the classroom.