Doctoral Students From Universities Across the Nation Converge For Marketing Department’s 26th Annual Doctoral Symposium

Published on April 15, 2008
Barton Weitz, professor, University of Florida, at the symposium.

Barton Weitz, professor, University of Florida, at the symposium.

The C. T. Bauer College of Business at the University of Houston welcomed doctoral students from leading schools around the nation as its marketing department hosted the 26th Annual Doctoral Symposium at the UH Hilton.

The event gave marketing doctoral students the chance to compare research and network with doctoral students and faculty from other leading schools, said Marketing & Entrepreneurship Department Chair Ed Blair.

James Hess, professor of marketing science and marketing Ph.D. coordinator for Bauer College.

James Hess, professor of marketing science and marketing Ph.D. coordinator for Bauer College.

“We do it because it is useful for our doctoral students and because it is fun,” he said. “We and the participants found it to be enjoyable and a professionally valuable event. Also, the participating students, who come from other first-class doctoral programs, leave with very positive feelings about UH, and many of them apply for faculty positions with us when they graduate.”

The symposium is well-known in the academic world and makes the department an important player in doctoral education, he added. Students from doctoral programs at the University of Arizona, Arizona State University, University of Colorado, University of California at Los Angeles, University of Florida, University of Southern California, University of Texas at Austin, University of Texas at Dallas and Texas A&M University attended the event.

“It’s an honor to get chosen to attend the symposium,” Arizona State University student Nancy Sirianni said. “I appreciate the opportunity to meet other students, gain exposure to other research and to put faces with names of the people we have read.”

The symposium is more relaxed than other symposiums, so it is more conducive to networking, doctoral student Demetra Andrews said. “I’ll be on the job market this year, so it’s really important to connect with faculty who will soon receive hundreds of resumes. If I’ve met them, it helps me stand out,” she added.

Professor Barton Weitz from the University of Florida gave the keynote address titled, “Selling in the Relationship Marketing Era: The Evolving Role of Salespeople.” The symposium closed with a panel discussion and plaque presentation from Blair.

By Debi Ostrom

About the University of Houston

The University of Houston, Texas’ premier metropolitan research and teaching institution, is home to more than 40 research centers and institutes and sponsors more than 300 partnerships with corporate, civic and governmental entities. UH, the most diverse research university in the country, stands at the forefront of education, research and service with more than 35,000 students.

About the Bauer College of Business

The C.T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business. The Bauer College is fully accredited by the AACSB International – the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C.T. Bauer College of Business.

Posted Under: Doctoral

Leave a Reply

Your email address will not be published.