WCE Students Deliver Entrepreneurship in Action During Annual Competition
Students from the Cyvia and Melvyn Wolff Center for Entrepreneurship at the University of Houston C. T. Bauer College of Business served up burgers, burritos, business and entrepreneurship during April 16-18 at Wolffest.
Wolffest, the program’s annual business plan competition, returned to campus this year in a new location — Butler Plaza in front of the MD Anderson Library. A contest of creativity, business aptitude and teamwork, entrepreneurship student teams launched pop-up restaurant stands and competed to see which group could earn the most revenue and execute their plans best.
“Wolffest is a great capstone event because students not only have to prepare a budget and business plan, they have to execute it,” said WCE Associate Director Ken Jones. “They have to go out and raise money like they would in their own business, so it’s a great experience for everyone.”
With lines of hungry customers that snaked around the plaza, each student team brought a unique approach to the table.
“In terms of marketing, we’ve had a majority of people walking by, so we didn’t go out beforehand and raise too much awareness,” said entrepreneurship and finance senior Alex Wilkins. “We thought for these three days we could have coupons and attract customers to our booth that way.”
Wilkins, who served on the Shasta’s Shack team, knows that the hands-on learning that he implemented at Wolffest will prove valuable in the future as he launches his own venture.
“Wolffest has given us an opportunity to have a more in-depth view of business. Rather than looking at financial statements, it gives us the opportunity to come out here and run a business first hand.”
By Amanda Sebesta