Media Alerts / Story Ideas

Apple’s iPhone 6 Faces Social Media Backlash

Published on October 8, 2014

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Apple’s iPhone 6 Faces Social Media Backlash

Less than a month after its U.S. debut, Apple’s iPhone 6  has faced public criticism on numerous fronts.

Initial claims that the thinness of the iPhone 6 Plus causes unnatural, permanent bending of the device have been followed by reports of immense troubles with operating system iOS 8. Now, social media is on fire with users saying their hair is getting caught by a gap in the seam between the glass and aluminum.  Twitter has been trending hashtags including #bendgate, #beardgate and #hairgate over the last several weeks.

C. T. Bauer College of Business Clinical Assistant Professor Hesam Panahi is available to comment on how well the technology of the latest iPhone is measuring up.

Bauer College Professor of marketing Partha Krishnamurthy is available to comment on how Apple can improve their image and recover from the social media backlash.

To schedule an interview, see Media Contact section to the right.

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