Media Alerts / Story Ideas

Cyber Monday Deals Lure Consumers To Impulse Buys, High Holiday Debt

Published on November 12, 2014

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Cyber Monday Deals Lure Consumers To Impulse Buys, High Holiday Debt

With the recent release of iPhone 6, 6 Plus, iPad Air 2 and iPad Mini 3, shoppers are looking to score big during this year’s Cyber Monday. Many other retailers are moving toward dedicating an entire “Cyber Week” for shoppers to extend easy access to deals on devices.

By eliminating the lines and easily filling up an online cart with the click of a button, consumers may blow their budgets thanks to impulse buys.

C. T. Bauer College of Business Clinical Professor Jacqueline Kacen is available to discuss consumer behavior and impulse buying.

Bauer College Clinical Assistant Professor John Lopez is available to comment on how to plan ahead to avoid excess holiday debt.

To schedule an interview, see Media Contact section to the right.

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