Media Alerts / Story Ideas

Oct. 6, 2011

Published on October 6, 2011

Special Steve Jobs edition: As the world reacts to the news of Steve Jobs’ death yesterday at age 56, faculty and staff from the University of Houston C. T. Bauer College of Business are available to discuss his legacy and impact on the business community.

BUILDING A BRAND

As the founder of Apple, Steve Jobs as a person was synonymous with the company’s brand, with his appearances at announcements and launches of new products discussed nearly as much as the technology itself. Earlier this week, Apple was included on a list compiled by Interbrand of the top 10 most valuable brands in the world, the first time the company had broken into the group that includes Google, Microsoft and Coca-Cola. Marketing professor Betsy Gelb can discuss Jobs’ role as the face of the Apple brand and what his death means for the company and how consumers perceive it.

To schedule an interview with Gelb, see Media Contact section to the left.

LOOKING AT LEADERSHIP LESSONS

From his days as a college dropout to founding Apple in a garage with Steve Wozniak and subsequently being fired and re-hired by the company, Steve Jobs’ career trajectory can be used as a real-life example of leadership to students studying business. Assistant Dean for Career Services Jamie Belinne, who teaches a required course to business undergraduates about setting career goals, is available to discuss Jobs’ place in classroom discussions and how college students can learn from his successes and failures leading a company.

To schedule an interview with Belinne, see Media Contact section to the left.

LEADING UNTIL THE END

Even as Steve Jobs’ health declined in recent years and led to a medical leave of absence, he remained deeply involved in Apple’s business, from reviewing releases and negotiating deals to making appearances at product launches, never “iPhone-ing” it in. Is Jobs’ role with Apple during his illness the exception to the rule for CEOs with health problems? What decisions go into leading while ill? Partha Krishnamurthy, a marketing professor whose research focuses on decision making and health care, can talk about how Jobs’ health factored into his leadership strategy.

To schedule an interview with Krishnamurthy, see Media Contact section to the left.

DEFINING JOBS’ LEGACY

Apple, Mac, iTunes, iPhone, iPad  — Steve Jobs’ legacy could be defined by the range of products his company brought to the mass market, redefining technology and communication as mobile, customizable and convenient. But those brand names only scratch the surface of what Jobs has left behind to future generations of business leaders, says Bauer Dean Latha Ramchand. Ramchand is available by phone to discuss Jobs’ legacy to the world, particularly the business community, as an entrepreneur and innovator.

To schedule an interview with Ramchand, see Media Contact section to the left.

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