WAIT — HOW DID THAT GET INTO MY CART?
You’re making a quick pit stop at the grocery store to get a handful of items you need for tonight’s dinner, but as you make your way to the check-out line, you realize you’ve multiplied your intended purchases by …well, a lot. Sound familiar? Jackie Kacen, a clinical professor of marketing at UH Bauer, specializes in impulse buying and consumer moods and notes that in certain product categories, impulse buying accounts for almost 80 percent of purchases. Her most recent research project focuses on “spontaneous selection,” and the factors that contribute to those last minute items shoppers add to their grocery store carts.
To schedule an interview with Kacen, see Media Contacts section to the left.
UH BAUER ASSOCIATE DEAN TO OFFER 2011 ECONOMIC OVERVIEW
What does 2011 have in store for the local economy and business climate? Latha Ramchand, an associate dean and professor of finance at UH Bauer, will offer an overview of the U.S. economy and its global context on Feb. 4 at the Greater Tomball Area Chamber of Commerce at its First Friday Networking Luncheon. Her presentation, “Looking Back, Looking Forward: What 2011 May Have in Store,” will also focus on the Texas and greater Houston economies and job outlook, including the Tomball area.
To schedule an interview with Ramchand, see Media Contacts section to the left.
ATTENTION, WAL-MART SHOPPERS: YOUR STORE BRAND GROCERY ITEMS ARE GOING TO GET HEALTHIER
The nation’s largest grocer announced recently that it will reformulate thousands of store-brand products to reduce sodium and sugar content, and will push its suppliers to do the same. With Wal-mart publicly making efforts to support First Lady Michelle Obama’s campaign against obesity, will other food makers soon follow suit? Some say it’s a game changer for the grocery industry, while others think it’ll only have a small impact on overall consumer health. Partha Krishnamurthy, an associate professor of marketing and director of the Institute for Health Care Marketing at UH Bauer, is available to comment on the story.
To schedule an interview with Krishnamurthy, see Media Contacts section to the left.