Media Alerts / Story Ideas

Week of Jan. 31, 2011

Published on January 31, 2011

SIZING UP THIS YEAR’S SUPER BOWL ADS

In between plays by the Steelers and Packers during Super Bowl 2011, millions of television viewers will stay glued to their sets to watch something they might normally use as an excuse to get a snack — commercials. Sneak peeks of this year’s crop of Super Bowl ads have run the gamut from random celebrity cameos (Ozzy Osbourne and Justin Bieber?) to movie trailers and food and beverage spots. Jackie Kacen, a clinical professor of marketing at UH Bauer, teaches advertising and consumer behavior courses and is available to discuss the value of ad dollars spent on commercials during the big game.

To schedule an interview with Kacen, see Media Contacts section to the left.

UH BAUER ASSOCIATE DEAN TO OFFER 2011 ECONOMIC OVERVIEW

What does 2011 have in store for the local economy and business climate? Latha Ramchand, an associate dean and professor of finance at UH Bauer, will offer an overview of the U.S. economy and its global context on Feb. 4 at the Greater Tomball Area Chamber of Commerce at its First Friday Networking Luncheon. Her presentation, “Looking Back, Looking Forward: What 2011 May Have in Store,” will also focus on the Texas and greater Houston economies and job outlook, including the Tomball area.

To schedule an interview with Ramchand, see Media Contacts section to the left.

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