THE “CHARLIE SHEEN” EFFECT ON HEALTH CARE MARKETING
The recent headlines surrounding troubled actor Charlie Sheen question the future of his highly rated sitcom and the possibility of a return to rehab for substance abuse, but there’s a bigger issue at hand, says Partha Krishnamurthy, an associate professor of marketing at UH Bauer and the director of the college’s Institute for Health Care Marketing. Although Sheen has denied having psychological issues (saying that he’s not bipolar but “bi-winning”), the public has already associated Sheen with mental health disorders, and that connection could be a damaging one for the health care industry, Krishnamurthy says. According to the expert on consumer behavior and medical decision making, as Sheen becomes a punchline for mental illness in popular culture, those with undiagnosed or untreated psychological disorders may be less likely to pursue treatment.
To schedule an interview with Krishnamurthy, see Media Contacts section to the left.
MBA STUDENTS THINK GLOBALLY
As a whole, the University of Houston student population represents more than 100 countries, with UH Bauer echoing a similar level of diversity in its student body. Students from the college’s National Association of Women MBAs and Bauer MBA Society are planning an event this month that will celebrate the rich cultures of their classmates. The Bauer MBA Global Experience will be held from noon to 4 p.m. on March 26, with cultural performance, food and activities.
To learn more about the event, see Media Contacts section to the left.