DO POWER SHOPPERS RULE THE GROCERY AISLES?
Rex Du, an associate professor of marketing at the University of Houston C. T. Bauer College of Business, found evidence that a select group of shoppers can make a big difference when a new product goes on sale at the grocery store. It’s long been known that early adopters are important for long-lasting, high-dollar products like computers or cars. But for the first time, this study shows it can also affect consumer trials of low-dollar, frequently purchased items like soft drinks and laundry detergents. The payoff for consumer product makers could be lower cost ways of targeting key customers when releasing new products, based on data gathered through retailers’ frequent-shopper card programs.
To schedule an interview with Du, see Media Contacts section to the left.
LED BY HALLIBURTON, COMPANIES KICK OFF LEADERSHIP & ETHICS WEEK AT UH BAUER
Bauer College students will demonstrate their mastery of business ethics and have a chance to meet with executives to talk to them about real world leadership challenges during the college’s annual Leadership & Ethics Week, which kicked off on Monday and will run until Friday, April 9. Winners of an ethics case study competition that is part of the week’s activities will be announced Wednesday. On Friday morning students will talk to 12 senior managers at Halliburton during roundtable discussions during a leadership seminar, which will be followed by an awards ceremony to celebrate student organizations and leaders in the college.
- WHO: UH business students; Halliburton senior managers
- WHAT: Leadership & Ethics Week
- WHEN: Monday, 4/5/2010-Friday, 4/9/2010
- WHERE: University of Houston campus
For more information about the event, visit http://ticker.uhbauer.com/events/led-by-halliburton-companies-kick-off-le-week-at-uh-bauer/. To schedule an interview with students or to attend the Leadership & Ethics Week, see Media Contacts section to the left.