BACK TO SCHOOL SHOPPING A WIN FOR ADVERTISERS
In July and early August, while many parents and students were still thinking of summer vacation and buying bathing suits and swimming pool toys, advertisers had already begun to wage back-to-school campaigns, with special packaging and promotions for school clothing and uniforms, supplies and lunch kits. With tax-free weekend approaching for Texans, the back-to-school push will be even stronger, says UH Bauer marketing professor Jacqueline Kacen, whose research focuses on advertising techniques. But do these incentives and special promotions save families money or encourage them to spend more?
To schedule an interview with Kacen, see Media Contacts section to the left.
COLLEGE SENIORS READYING FOR JOB MARKET
Many recent or soon-to-be college grads may fear a harsh job markets, but those with bachelor of business administration degrees have the edge, according to Jamie Belinne, assistant dean for career services at UH Bauer and director of the Rockwell Career Center, and many recent reports by career/news websites. Students with business degrees on average earn $45,200 a year to start and make around $73,000 at mid-point (Payscale’s 2010-2011 college salary report). Students who major in accounting can look forward to a stable career, while those who concentrate in management information systems and supply chain management are part of a growing, leading industry, Belinne says.
To schedule an interview with Belinne, see Media Contacts section to the left.