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GALLERY FURNITURE: WE’LL GIVE YOU MONEY!
Down! Set! Refund! A day after the Seattle Seahawks defeated the Denver Broncos 43-8, Jim “Mattress Mack” McIngvale is out $7 million dollars, making good on a bet that if the Seahawks won the Super Bowl, he would give a full refund to anyone who spent $6,000 or more in the previous two weeks at Gallery Furniture. While this is a huge loss monetarily, people are talking about the store and the furniture magnate, generating buzz.
Bauer College marketing Professor Betsy Gelb, is available to discuss how this bet with the consumers of the city of Houston has affected Gallery Furniture’s brand and if the promotion was a success.
To schedule an interview with Professor Gelb, see Media Contacts section to the left.