LOVE, LOSS AND WHAT I BOUGHT
Valentine’s Day is about public displays of love. Jill Sundie, an assistant marketing professor, has studied both conspicuous consumption and the emotional reactions consumers express when thinking about goods carrying status brands. It may be crass to consider if a bauble in a certain colored box would say love a little louder during a recession, but it’s worth considering.
To schedule an interview with Sundie, see Media Contacts section to the left. For Sundie’s bio and a look at her academic work, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Jill&lastname=Sundie.
CAN TOYOTA FIX WHAT’S BROKEN?
With the number of recalls mounting, Toyota’s executives have finally begun speaking out. But will that be enough to preserve the company’s image as a maker of safe, consumer-focused products that quickly responds to problems? Associate professor of marketing Partha Krishnamurthy, who teaches classes on buyer behavior, said Toyota will need to do more. He said it needs to offer tangible displays of service that show it’s willing to go above and beyond what other car makers do during a recall.
To schedule an interview with Krishnamurthy, see Media Contacts section to the left. For Krishnamurthy’s bio, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Partha&lastname=Krishnamurthy.
DID YOU SEE THAT AD ON THE WINTER OLYMPICS?
Probably not, writes marketing Professor Jackie Kacen. She recently blogged on why ads during the Winter Olympics just don’t usually have the same impact as Super Bowl ads. There are a lot of reasons why ice skating and skiing aren’t the same as the big game, but the bottom line? It’s a rare program in this DVR-driven TV world where “people want to see the ads.”
To schedule an interview with Kacen, see Media Contacts section to the left. For Kacen’s bio, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Jacqueline&lastname=Kacen. To read a thought piece from Kacen, visit http://blogs.bauer.uh.edu/faculty/.