Media Alerts / Story Ideas

Week of Jan. 14, 2013

Published on January 15, 2013

THE SUPER BOWL OF ADS

As Feb. 3 approaches, companies like Anheuser-Busch, Pepsi and Coca-Cola are already scooping up ad inventory at prices averaging between $3.7 million and $3.8 million for this year’s big game. With so little time allotted to commercials, they still manage to make an impact on the biggest audience of consumers all year. While many commercials instantly go viral, does spending such a large amount really pay off for the corporations? Bauer Marketing Professor, Betsy Gelb, is prepared to discuss what impact, if any, is made on consumers and if that increases spending or not.

To schedule an interview with Gelb, see Media Contact section to the right.


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