Media Alerts / Story Ideas

Week of Jan. 23, 2012

Published on January 25, 2012

AD SOUP: BAUER PROF CAN TALK AD STRATEGIES FOR SUPER BOWL, RETAIL AND POLITICS

Whether it’s on TV, in print, or on the web, advertisements pack a powerful punch for audiences, whether it’s telling them to buy a certain product in a commercial that airs during the big game, or giving them reasons not to vote for “the other guy” in a political race. Partha Krishnamurthy, an associate professor of marketing at UH Bauer, can talk about all things advertising — including negative advertising and consumer response to ads.

Krishnamurthy’s research focuses on customer insights and consumer behavior advertising.

To schedule an interview with Krishnamurthy, see Media Contacts section to the left. For Krishnamurthy’s bio, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Partha&lastname=Krishnamurthy.

BAUER STUDENTS SPEND THE DAY WITH ORACLE OF OMAHA

Students from the Wolff Center for Entrepreneurship at UH Bauer rubbed elbows with one of the world’s foremost businessmen during a trip this month to Omaha where they met with Warren Buffett at Berkshire Hathaway headquarters. Since 2009, Buffett has looked to Houston as a resource for mentoring young entrepreneurs, inviting students from the UH Bauer entrepreneurship program to spend the day with him and ask questions.

For the full story, visit http://bauerticker.uh.edu/current-students/bauer-students-invited-to-spend-the-day-with-oracle-of-omaha/. To schedule an interview with the students, see Media Contacts section to the left.

THE ENERGY B-SCHOOL IN THE ENERGY CAPITOL OF THE WORLD PLANNING SERIES OF ENERGY EVENTS

Several events focusing on the energy industry are planned this semester, including a Feb. 1 visit from Shell’s VP of Production in Nigeria and a Feb. 2 talk from the regional director of the federal group charged with regulating and enforcing oil and gas safety in the Gulf of Mexico. The college will also kick off the spring installment of its Distinguished Leaders Series on Feb. 23 with a presentation on energy supply chain.

For more information on all of the upcoming energy events, visit http://www.bauer.uh.edu/EnergyEvent.

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