Media Alerts / Story Ideas

Week of July 11, 2011

Published on July 14, 2011

CUTTING THE CORD: CONSUMERS TAKE TO SOCIAL MEDIA TO SPEAK OUT AGAINST NETFLIX PRICE HIKE

With DVD and streaming video subscription giant Netflix announcing a change in its pricing structure this week, frustrated consumers have taken to social media to voice their displeasure with the company, angrily Tweeting and posting threats to cancel service. Websites like Twitter and Facebook can both help, and in Netflix’s case, hurt a brand, since they give consumers the power to share unfiltered opinions with each other, says Betsy Gelb, a marketing professor at the University of Houston C. T. Bauer College of Business. Gelb is available for media interviews to give her thoughts on how Netflix should respond to the virtual backlash and what she sees in the future for the company.

To schedule an interview, see Media Contact section to the left.

RESIDENTS SHOULD PREPARE FOR STORM DESPITE SO FAR QUIET HURRICANE SEASON, INSURANCE EXPERT SAYS

A so far quiet hurricane season shouldn’t lull Gulf Coast residents into a false sense of panic, according to Dan Jones, a professor at the University of Houston C. T. Bauer College of Business and expert in insurance and risk management. The National Oceanic and Atmospheric Administration (NOAA) predicts this year’s season could be one of the strongest on record, with 12-18 named storms, making early preparation more important than ever. In addition to stocking supplies, securing your home and determining where you would evacuate if needed, Gulf Coast residents should be educating themselves on property insurance. “It’s important to protect property from further damage, but those affected must also preserve the damages,” says Jones, who has teaches classes in international risk and insurance, risk management, insurance operations and regulations, and energy insurance and risk management.

To schedule an interview, see Media Contact section to the left.

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