WILL SWITCHING CEOs CHANGE CONSUMER ATTITUDES TOWARD BP?
With British Petroleum CEO Tony Hayward announcing that he will step down from his position in October and take a job with the company’s joint venture in Russia, the big question is – will a change in leadership help BP regain the goodwill of customers? Marketing professors Jacqueline Kacen and Partha Krishnamurthy, who both do research that focuses on advertising and consumer behavior, say that will be up to his successor. Hayward’s replacement? Robert Dudley. He’s the first American to head the British company and has the benefit of growing up in the area hardest hit by the spill. But he needs to act quickly and he can’t afford a misstep, the professors say.
To schedule an interview with Kacen or Krishnamurthy, see Media Contacts section to the left.
THE “TO DO” LIST FOR NEW BP CEO
Since the Gulf of Mexico disaster struck BP, the international oil giant has been under siege. The new leader at the top of the maligned company has the challenge of managing a crisis and making his mark on an organization with pressing problems to resolve. Latha Ramchand, a finance professor and associate dean for programs and administration at UH Bauer, is available to discuss what a change in leadership might mean for employees at BP and within the company itself.
To schedule an interview with Ramchand, see Media Contacts section to the left.
HURRICANE SEASON EXPERTS
As this year’s hurricane season progresses and storms form in the gulf, UH Bauer experts are prepared to provide information to media sources on a broad range of topics, including what businesses can do to prepare (James Evans, director of the UH Small Business Development Center’s Hurricane Business Recovery Center), how property owners can rebound from a storm (Dan Jones, an executive professor of insurance and risk management at UH Bauer), and more.
To schedule an interview with an expert, see Media Contacts section to the left.