BRANDS THINKING GLOBALLY FOR WORLD CUP ADVERTISING
Soccer may not be the most watched sport in the United States, but global brands like Nike, Adidas, Coca Cola and McDonalds are leveraging the month-long World Cup 2010 — and its estimated 28 billion viewers worldwide — and investing big portions of their budgets on commercials, websites, billboards and special promotions all tied to the event. Clinical marketing professor Jacqueline Kacen, who teaches an advertising course to undergraduates at UH Bauer, can talk about which marketing campaigns have been the most successful so far and how some companies are benefiting from the global “buzz” over soccer.
To schedule an interview with Kacen, see Media Contacts section to the left.
PUTTING A NUMBER ON THE WORST CASE OIL SPILL
The blowout that destroyed the Deepwater Horizon is a reminder that oil exploration is a high-risk business. Dan Jones, a professor of risk management and insurance at UH Bauer, can explain what the industry will need to do to reevaluate its risks and manage them. There are predictions of 30 to 60 percent increases in the cost of liability insurance for offshore operators. Jones, who has extensive experience in insurance specific to the oil industry, offers the perspective of what happened after previous disasters, like the Exxon Valdez spill.
To schedule an interview with Jones, see Media Contacts section to the left.
WHAT PRECAUTIONS SHOULD BUSINESSES TAKE?
Hurricane season is a prime time for small businesses to make sure their continuity plans are up to par, according to James Evans, director of the UH Small Business Development Center’s Hurricane Business Recovery Center, an organization charged with revitalizing businesses throughout the upper Texas gulf coast that were impacted by Hurricane Ike. Extensive planning is a must for business owners who want to weather a storm, he adds, stressing the importance of backing up all data and strengthening or creating a continuity plan, or a logistical outline of how an organization would recover and restore critical functions after a disaster.
To schedule an interview with Evans, see Media Contacts section to the left.