Media Alerts / Story Ideas

Week of Nov. 12, 2012

Published on November 13, 2012

PACKING ON THE POUNDS, OF EXTRA MERCHANDISE

As the holidays inch closer and closer, many consumers are already gobbling up the must have toys of the holiday season. From Furby to Barbie to Hot Wheels and even iPads for toddlers, many of these items are already selling out nationwide. With Black Friday around the corner, many shoppers will stand in line for such items and buy things they don’t even need. Bauer Marketing Professor Jackie Kacen is ready to discuss how holiday sales activates consumers impulse buying.

To schedule an interview with Kacen, see Media Contact section the right.

 ‘TIS THE SEASON TO BE DEBT FREE

The holidays are a fun and exciting time, and everyone loves to find that perfect, special gift for friends and loved ones. But how do you navigate the holiday shopping season without putting yourself in deep debt? Bauer Finance Clinical Assistant Professor John Lopez is available to discuss how you can stay debt free this holiday season.

To schedule an interview with Lopez, see Media Contact section the right.

Posted Under: Media Alerts

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