UH BAUER PROF LOOKS AT CORPORATE SUPPORT OF POLITICAL CAMPAIGNS
A recent ruling by the Supreme Court allowing corporations to promote candidates will have implications on this year’s mid-term elections and beyond. How will this ruling play out as the votes come in on Nov. 2? Will the brand loyalty of consumers who are voters be strengthened or diminished by political contributions of companies they support? UH marketing professor Betsy Gelb and UH Law Center associate professor Darren Bush have co-authored an article that will appear next year in the Journal of Public Policy and Marketing. The article examines the impact on corporations and the possible fallout with voters and customers of corporations who back candidates.
To schedule an interview with Gelb, see Media Contacts section to the left.