Media Alerts / Story Ideas

Week of November 15, 2010

Published on November 15, 2010

UH BAUER PROF LOOKS AT CORPORATE SUPPORT OF POLITICAL CAMPAIGNS

A recent ruling by the Supreme Court allowing corporations to promote candidates will have implications on this year’s mid-term elections and beyond. How will this ruling play out as the votes come in on Nov. 2? Will the brand loyalty of consumers who are voters be strengthened or diminished by political contributions of companies they support? UH marketing professor Betsy Gelb and UH Law Center associate professor Darren Bush have co-authored an article that will appear next year in the Journal of Public Policy and Marketing. The article examines the impact on corporations and the possible fallout with voters and customers of corporations who back candidates.

To schedule an interview with Gelb, see Media Contacts section to the left.

UH BAUER PROF TO LEAD PANEL DISCUSSION ON “DOING BUSINESS WITH INDIA”

Latha Ramchand, associate dean of the University of Houston C. T. Bauer College of Business and a finance professor, will moderate panel discussions this week for the Indo American Chamber of Commerce, exploring how the U.S. and India are making business work as a “two-way street.” The chamber is holding its “Doing Business with India” Summit on Thursday, Nov. 18, with a reception for the event’s speakers and sponsors on Wednesday, Nov. 17. Other speakers at the event include Harris County Judge Ed Emmett, Shell Vice President Francene Young, Greater Houston Partnership Chairman Patrick Oxford and The Honorable Sanjiv Arora, Consul General of India. In addition, the keynote talk will be given by Vik Malhotra, Chairman of the Americas, McKinsey & Company.

To schedule an interview with Ramchand, see Media Contacts section to the left.

LUXURY RETAILERS LIKELY TO HEAR SILVER BELLS AT THE REGISTER

Despite varying predictions from industry analysts about who will be buying what this holiday shopping season, there seems to be consensus about one thing — luxury retailers won’t have to do much to lure their customers into stores, while mass-market retailers will need to pull out all the stops to get middle-class workers to spend. (See related article from BusinessWeek http://www.businessweek.com/magazine/content/10_47/b4204025327544.htm). UH Bauer marketing professor Betsy Gelb is available to comment on what retailers across all price points will be doing this holiday season to drive traffic and sales in their stores.

To schedule an interview with Gelb, see Media Contacts section to the left.

STILL WANT THAT BAG OF CHIPS IF THE CALORIES ARE PRINTED ON THE FRONT?

The Grocery Manufacturers Association recently announced that a new labeling system with nutritional content printed on the front of food packages will be introduced in early 2011. The labels will highlight things like calories, unhealthy fats and sodium, a move that some have said would drastically change which items consumers put in their grocery carts. Partha Krishnamurthy, an associate professor of marketing and director of the Institute for Health Care Marketing at UH Bauer, says the new labeling system will have big impacts on both businesses and shoppers.

To schedule an interview with Krishnamurthy, see Media Contacts section to the left.

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