Media Alerts / Story Ideas

Week of Oct. 15, 2012

Published on October 16, 2012

WILL WENDY’S PIGTAILS SURVIVE? ICONIC FAST FOOD LOGO GETS AN UPDATE

For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in March 2013 in a move intended to signal its ongoing transformation into a higher-end hamburger chain. As a strong contender for the #2 burger spot, changing their logo may be a bit of a risk. Betsy Gelb, marketing professor for the C. T. Bauer College of Business, is ready to discuss how updating a logo affects brand identity for a business.

To schedule an interview with Gelb, see Media Contact section to the right.

(GOOGLE) BOMBS AWAY: GOOGLE ANALYTICS YIELD WEIRD PHOTO RESULTS

Google users made a recent discovery that if you search for the phrase “completely wrong,” pages of Mitt Romney photos appear. Google contributes this to analytics gathering based on news headlines pairing with photos. The result, known as a “Google Bomb,” have happened in the past with products and other political figures. Steve Koch, marketing professor at the C. T. Bauer College of Business, is ready to discuss how this type of advanced data gathering can affect products and even sway elections.

To schedule an interview with Koch, see Media Contact section to the right.

 

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